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Case Title	Buy Case	Teaching Note
Pfizer's Intellectual Property Rights Battles in China for Viagra
The Johnson & Johnson Tylenol Controversies
Dr. Reddy's Foundation for Human and Social Development
The Recall of Vioxx
Corporate Philanthropy - Best Practices at Novartis AG
Contract Research in the Indian Pharmaceutical Industry
The Indian Pharma Industry under the Product Patent Regime
Ranbaxy's Globalization Strategies and its Foray into the US
Lupin Limited: India's Leading Pharma Company
The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe
Corporate Turnaround of Pharmacia & Upjohn
Market Leader Strategies: AstraZeneca Defending its Turf
Mylan's Acquisition of Matrix
Dr. Reddy's New Corporate Identity
Takeda Chemical Industries Ltd.: Lessons from a Japanese Pharma Major�
The Aventis-Sanofi Merger: Role of French Government?
Ranbaxy's Patent Litigations in the United States�
Johnson and Johnson's Health and Wellness Program
Succession Planning at Ranbaxy - Family Drama, Corporate Style
Genentech's Work Culture and Practices
People Matters in Sales Force Management
Eli Lilly: Managing Workplace Diversity and Coping with the Accusations of Racial Discrimination
Success at What Cost? - A Case Study in Managerial Ethics & Compliance
Occupational Stress: A Junior Manager's Predicament
INDIA: The Future Hub of Drug Discovery Services?
Innovations in the Biotech and Pharma Industries in India
Biocon - Kiran Mazumdar Shaw's Entrepreneurial Dream
Himalaya Drug Company - Branding Ayurveda
Pricing Fuzeon - Cost of Innovation?
Marketing Viagra in India
Lipitor: How far should Pfizer push the Pill?
Naming a Pharmaceutical Brand: A Product Manager's Dilemma
Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
Pfizer's Torcetrapib Failure: The Risks of New Drug Development
Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
Merck's New Product Development and Launch Strategy for Januvia
Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy
Exubera Fiasco: What Went Wrong?
Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
Cipla - Capturing the Global AIDS Market

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Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

Pharma and Biotech

Case Studies

Industry Wise Case Studies

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